IAC Now Alpha Testing How-To-Style Site
InterActiveCorp’s as-of-yet unannounced new project is now online and in alpha testing.
Life123 — the company’s venture into the world of how-to web sites — is publicly accessible, though not being promoted, PC World reports. News of the project first broke back in April, when the site was rumored to be called Life333.com. That domain, incidentally, is still registered to IAC Search and Media, though it no longer points to IAC’s servers.
The newly numbered project features content organized into 11 main categories: Beauty & Style, Celebrations, Food & Drink, Health & Wellness, Home & Garden, Money, Parenting & Family, Relationships, Technology, Travel & Leisure, and Work. You can search for how-to-style material within any of those areas, bringing up articles on everything from writing thank you notes to breaking up with someone.
From eHow and WikiHow to more recent launches such as FindHow, there’s plenty of competition in the how-to space. IAC’s still-under-development offering aims to set itself apart with ample partner content — both in the form of IAC-owned sites and unrelated properties — and with more user-driven presentation options. Visitors can opt to receive content in long-form articles, short-form articles, or videos.
IAC doesn’t have a target date for a full launch as of yet — though it does have a conference call related to its second quarter earnings scheduled for Wednesday morning. IAC isn’t saying whether the call might include a first mention of the new site.
