This ad was released late February for McDonald Filet-of-Fish, a fish burger (sandwich in the US).
It’s just very, very weird. I’m not lovin it.
I think it is funny and weird. Very unMcDonalds-like.
Hats off the the account executive who pitched — and sold this concept to McDonald's.
HEADS off to the brain-dead creative team who ignored all the demographic data they were given about the target audience for this product and just created a spot that would only amuse white guys, 30 and under. (Basically, themselves — and would annoy, baffle and put off everyone else.)
Yeah, I've written a complaint to McD's about the ad. Not only wierd but rather sick. What's next, a guy eating a quarter pounder while a cow sings gimme back my leg while hanging on a hook in an slaughterhouse?
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