First Look: Burger King’s New ‘Whopper Bar’
Next time you have a rough day at the office, Burger King hopes you’ll cozy up to one of its new Whopper Bars set to open around America. Just don’t stay for too many rounds, or you might regret it the next day.
The Whopper Bar: All Beef
To be clear, the Whopper Bar won’t actually be serving alcohol — but it will be serving plenty of beef. The Burger King venture will offer Whoppers, Double Whoppers, and Steakhouse XT burgers, along with new Bourbon Whoppers, Three-Cheese Steakhouse XT burgers, and Pepper Bacon Steakhouse XT burgers. Each will come with options for 22 different toppings. Among the choices: guacamole, smoked bacon, or steak sauce.
A “Contemporary” Edge
The first Whopper Bar opens today at the Universal CityWalk in Orlando. Its look is totally different from the typical BK, as seen in the photo above: The bar boasts an open kitchen, a bar-like countertop, and a whole new color scheme. Employees will also wear different uniforms, matching the red, black, and gray restaurant design. Burger King hopes the updated take will give its brand a new “contemporary” edge, representatives say.
Whopper Bar Plans
Burger King is planning six more Whopper Bars around the globe by the end of 2009, with the next set to open in Munich over the summer. Los Angeles, New York and Singapore will soon see locations as well. Eventually, the company says it could open as many as 500 of the units around the world in everywhere from stadiums to casinos and cruise ships.