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Category: Technology Author : Steven Hodson Posted: March 1, 2009
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Twitter tastes the rainbow – the Skittles rainbow


skittles-twitter

I just caught this from Rex Hammock (thanks bud) on FriendFeed and it appears that the Skittles home page has been taken over. Yup Twitter search is beginning its monetization plan – taking over other web sites with Twitter search pages for that site. I’m not sure if this is the plan that Todd Dagnes from Sparks Capital, a Twitter investor, but it sure would be an interesting option – sort of like the Google logo for special events .. except Twiter Search becomes the home page.

As Rex says in his post about this interesting turn

Perhaps it will be something like what you see at Skittles.com, which, today at least, has become a results page of a Twitter search for #skittles — and so therefore, people are doing lots of tweets including the word. Pretty amazing use of conversational media if you ask me — but a novelty that has a short half-life.

I wonder as well if Twitter is making any money from this or if it just a trial run?











Comments


7 Archived Responses to “ Twitter tastes the rainbow – the Skittles rainbow ”

  1. Tom
    Mar 2, 2009

    dont really get how this is a business model. its just link to a twitter page with a service result on it inside an iframe (or something similar)

    not sure this is against the TOS ? so why would skittles pay for it ?

  2. Steve Daniels
    Mar 2, 2009

    I little further investigation (about 30 seconds work) would have revealed its a simple iframe with their own flash menu floating above it. They've done the same for products pointing at their Wikipedia entry, videos at Youtube, pics at Flickr and people at their Facebook fanpage.

  3. StevenHodson
    Mar 2, 2009

    It doesn't matter how it was done. At some point they would have had to have gotten permission from Twitter to do this because otherwise it would be hijacking a site.

  4. StevenHodson
    Mar 2, 2009

    linking is one thing but Skittles has replaced it's front page completely with Twitter Search showing constantly updating messages about skittles in it. If you use the content of another site in the manner that Skittles has I would call it hijacking.

    The exception being that it was done with the knowledge and permission of Twitter – which it most like was.


3 Trackback(s)

  1. Mar 2, 2009 : Skittles.com: Better Jump on It Now | Blippitt
  2. Mar 2, 2009 : Jon Burg's Future Visions
  3. Jul 5, 2009 : New Comm Biz » Want new Twitter features? Build them yourself.