The Daily iPad App Hits 100,000 Paid Subscribers
The Daily, a news iPad app from News Corp., has hit 100,000 paid subscribers after being in existence a year. They celebrated their first birthday today with some good news. The iPad app was started shortly after controversy with Rupert Murdoch, CEO of News Corp., having quite the fit over services such as Google News and other outlets making it very easy to consume content online.
Ad revenue just doesn’t stack up and the CEO firmly believes in people paying for content which, if it’s absolutely exceptional and exclusive, that can be somewhat understood. Either way, their experiment into a completely mobile news experience, seems to be paying off for them.
“The publication has amassed more than 100,000 paid subscribers on the iPad, making it the third top-grossing iPad app in the iTunes Store last year. Of those 100,000, about half pay The Daily‘s $0.99 per week subscription fee, and the other half are annual ($39.99 per year) subscribers, according to publisher Greg Clayman.”
“Earlier this month, The Daily launched its first Android editionfor Samsung Galaxy Tab 10.1 tablets. Now the digital newspaper is gearing up to release versions for iPhone and Android smartphones “in the next month or two,” says Clayman, thereby making its content available to the millions of consumers who own smartphones but not tablets. It will also allow existing subscribers to more easily access The Daily‘s updates throughout the day.”
Not too shabby at all. And with the app coming to more Android tablets, as long as they keep delivering good content and a solid user experience, they can definitely look forward to seeing those numbers grow.
Have you checked out The Daily app yet?