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Category: Technology Author : Duncan Riley Posted: July 23, 2008
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Call for interest: blog advertising group


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Aaron Brazell has a great video up today on Technosailor, building on an idea I touched on briefly the other day: the limitations individual blogs have in selling ads, and the possibilities of blogs banding together.

Aaron also discusses some collective cross promotion, which has its possibilities (and I know of at least one existing group in that space), but to start with I’d like to throw open a call for interest at least in terms of blog advertising.

If you’ve got a blog say 50-75,000 page views/ month or more, and might be interested in an advertising grouping, drop me a line, or leave a comment. I’m not promising that anything may come of this, but if collectively we can come up with 5-10 sites (or even more) with 100k page views on average each, I’d think it would open up some opportunities.

If you’re in ad sales, or even if you’re an existing blog operator with a sales team and might be interested in selling ads for a 500,000 to 1million page view collective of blogs, feel free to drop me a line as well (note though if we get enough interest I’ll make a formal call in this regard as well). I know personally at least that I have no objection to an existing player taking a cut from advertising sales as long as they were delivering quality, well paying advertising. If you’re a blog network owner for example those extra page views in your sales mix may also help you sell more ads on your own blogs as well.

I’m reminded one of those corny mantras from my corporate past: TEAM = together everyone achieves more! If this doesn’t work out, so be it, but you never know unless your try, stranger things have evolved from such simple ideas in the past :-)



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  • unfortunately I'm not even near the 50,000 PV so I guess I'll have to wait for a while yet before knocking on your door :)
  • A lot of misconception around my video though that I've heard through other channels. I'm not advocating restricting content in anyway. There will be crossover.... there always is. But certainly, there are blogs with strength in areas that try to be something in another area just because there's more traffic to be had (i.e. covering a story thats all over Techmeme). I look at the political blogging space as those who have gone before us. Certainly, while some of the blogs have coalesced into networks (e.g. Pajamas Media), others have certainly coalesced around other non-network entities (Think Progress, The Atlantic - course, they're a mag, Firedoglake, etc).... If the great granddaddys of blogging have seen this as a best fit in many cases, the tech blogosphere should consider it.

    As you know, I'm happy to ally. I just have a weakness in selling ads. :-)
  • dropping my name in the bucket as well. about 200k pviews/mon here.
  • I would certainly be interested in following up and helping out. Although I am not sure my traffic meets the requirements, I would certainly be willing to put in the time.
  • While I'm assuming there'll be no interest, I would like to note that we're releasing tech later this year to allow all this to happen very seamlessly (and at no risk to member blogs, since they can set a minimum CPM and set a backup code ... like their AdSense code).

    And it also gives blogs access to a sales team which, per my post, is really the biggest challenge.

    Again, I'm sure there's little interest to work with me and b5 again (for obvious reasons), but I'd be happy to show you our plans at Gnomedex, and if you like it, to figure out a way to insulate you from the things you don't like or agree with Duncan.

    End of the day, what we'll be launching doesnt' lock bloggers in, doesnt' require a commitment, gives bloggers full control and is designed to helping all bloggers (not just the biggest ones) make more money ... without giving up their current revenue streams.
  • Just to clarify, what I'm proposing would basically be to create The Inquisitr Ad Network, and for us to run the tech and sales (though you could have a dedicated sales team selling as well). All about choice, freedom and helping small to medium bloggers earn more.

    But, again, no worries if you don't want to go down that road Duncan :) Either way I'll be at Gnomedex and can show you the pieces if you'd like. Either for you to work with us, or just for you to use in building whatever it is that comes from this :)
  • sbspalding
    I've always liked this idea. I meet to reqs, you know my email address Duncan, drop me a line for details.
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