Republicans Love To Watch The Weather Channel, Food Network
As the election season continues to heat up with Mitt Romney and Newt Gingrich launching various attacks against one another it turns out that many of their ads are ending up on the Weather Channel and Food Network, the cable stations of choice for Republicans according to a recent study.
First reported in the New York Times the study has found that those networks along with HGTV and the History Channel are watched regularly by 36% of GOP voters in the state of Florida.
The shift to unconventional market viewership has led political leaders to more readily target those channels.
As Mitt Romney’s media strategic points out:
“You need to have your ads more spread out into other programming so you’re not just lumped into the political segment of a commercial break.”
Interestingly enough Romney’s campaign has also found that their key demographics for voting purposes tend to like the shows CSI, The Mentalist, and Criminal Minds all of which have received special consideration on behalf of the Mitt Romney GOP presidential primary campaign.
The reasoning for the right leaning tendencies of those networks? One suggestions is that they tend to air in “HDTV which attracts small-business owners who usually lean right.”
I disagree with that last point because everything airs in HDTV these days.
Why do you think Republicans love the Weather Channel so much?