Twitter Celebrities Can Make Upwards Of $50,000 Advertising

“The pay rate for endorsing companies like Old Navy, Toyota, Best Buy, and American Airlines is determined by the size of a celeb’s following and how that group responds to his tweets with shares and retweets.”

“On that sliding scale, Snoop Dogg (6.3 million followers) is in the top tier of payments, on the upside of $8,000 apiece, while Paula Abdul (2.2 million followers) falls somewhere in the middle, in the $5,000-each range, and Whitney Port (800,000 followers) falls in the bottom tier, making around $2,500 per tweet.”

Not bad for sending out 140 characters. And while a few thousand dollars for one tweet sounds good, take into consideration that Charlie Sheen, when he first blasted onto the Twitter scene, was paid $50,000 per tweet.

Celebrities can make a lot of money through endorsements. Advertising on social networks is simply an extension of that. Sometimes though, they don’t necessarily disclose that they’re being compensated, something that the FTC has cracked down on the last few years when it comes to endorsing or recommending something that you were compensated in some way for.

How do you feel about celebrities advertising on Twitter?