Smartphones are becoming more and more a part of our everyday lives. In fact, some people, when asked if there was one thing they could live without, say their phone. Over the years, cell phones got smaller and smaller.
Now, instead of carrying around a bulky brick that can only make phone calls and do a few other things, we can have something immensely more power, smaller, and with a wider range of functions.
Being that we have mobile Internet access, it seems that a lot of people used their phone to help with holiday shopping in 2011, a trend that’s likely to rise, especially with the likes of Amazon’s price checker app that allows you to scan an item in stores and see if it’s cheaper online.
“Research from the Pew Internet & American Life Project found that about half of consumers (52%) used their phones in stores during the holidays. Of this group, about 38% said they called friends for advice and 24% said they looked up product reviews. Meanwhile, about 25% looked up product prices online to see if they could find a cheaper price at other retailers.”
“The study was conducted among 1,000 U.S. adults over the age of 18 who were asked questions about how they shopped 30 days before and after Christmas.”
Also in the report, they found that those between the ages of 18 and 49 are more likely to use their phones for online product reviews than those over the age of 50 and minorities are more likely to look up online product reviews than caucasians.
Do you use your phone to look up prices and reviews?