The Super Bowl is said to be watched by over 100 million people each year and that helps explain how American’s can spend $1.02 billion on snacks for the big event.
In an infographic provided to us by tax reporting agency TurboTax the amount spent on each type of snack is broken down into easy digest graphics. As expected the largest part of that money is used for all the snacks we love to consume during the big game with crackers being the number one choice followed by potato chips, tortilla chips, nuts, popcorn and an assortment of other goodies.
Beers fans are also out in full force with the infographic showcasing how the Super Bowl compares to American holidays including Labor Day and the 4th of July. It might not be the top reason we drink but with nearly $50 million in sales for just one day it’s not a bad take for struggling beer company’s.
Interestingly enough the dip in the economy from 2008 to 2009 shows the first decrease in snack time revenues for the big event with 2011 numbers closing in on 2008’s high.
Here’s the Infographic:
Do you find yourself spending more money around big sporting events such as the Super Bowl?