Macworld has been going on since 1985 and over the years, Apple has helped support the conference by attending. Unfortunately and starting back in 2008, the company said they would no longer be participating in the event.
This has definitely caused the conference to lack in attendance. Being that the tech company was there, it brought more interest and gave it that must go appeal. Now however, things have changed and the lack of them is definitely clear.
“Despite all the fresh new ideas on display for the Apple world from exuberant third-party companies, it matters quite a bit that the mothership isn’t here with her children. Attendance is down noticeably over 2010 and previous years, and there are fewer vendors showing their wares. There is more room to roam in the main expo hall, parking is easier to find, and that’s certainly good for attendees.”
“Although this still ranks as one of the most interesting and innovative of all the IT-related shows each year, the intensity has ratcheted down. Apple reported a high of 45,572 attendees in 2007; this year’s numbers aren’t yet available, but estimates are that between 10,000 and 15,000 people are at the show this week.”
The reason that Apple pulled from the conference is rather simple. Steve Jobs was not a fan of the conference and believed it was a distraction for the company and he does have a point. With that said however, to disregard such a large event that’s focused around your ecosystem, does make it feel like people are a bit shunned.
Would you ever attend Macworld or an Apple related conference?