A Cleveland rapper hired to entertain at a Reebok All-Star function last weekend found out how seriously Reebok takes their shoes: he got tasered for wearing the wrong brand.

Kid Cudi is said to have gotten into a verbal altercation with Reebok employees at the function, after he refused to take off his Jordans and wear Reeboks.

Police were called as the argument got heated, and Cudi then got tasered and arrested after he simply wouldn’t back down over the shoes.

Further details weren’t available, but there’s one thing you all now know: don’t mess with Reebok. Ever.

(via Deadspin)