Silicon Alley Insider relaunches under Business Insider brand

Silicon Alley Insider has completed its transformation from blog network to uber blog, with a new makeover and new name.

Silicon Alley Insider, along with existing blog Cluster Stock are now both under The Business Insider brand and url. Each blog exists as sub blogs under the key brand, along with two new sub blogs: Green Sheet, with green tech news, and The Biz, with entertainment and media news.

If it sounds familiar, it should be: it’s the Huffington Post without the politics, and parts of the layout look clearly inspired as well.

It’s a sound move from Blodget for the site, although dumping a URL in favor of a new key brand could be a risky move SEO wise. Smart looking, good content, bucket loads of win.

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