Friday
Tech : Dominic RiveraGoogle Sued for ‘Parked’ Site Fraud
Google is defrauding its advertising customers by charging for clicks from parked websites that Google know are worthless, a federal class action lawsuit filed by Kabateck Brown Kellner, LLP in U.S. District Court, Northern District of California in San Jose.
“The supposed advantage of Google advertising is that it’s targeted,” said Brian Kabateck, Managing Partner of Kabateck Brown Kellner. “If Google is simply placing ads anywhere they can make a buck, one has to seriously question the value of their advertising program.”
The lawsuit added that Google did not disclose to its advertisers the web addresses of the parked domains where their ads were placed and clicked on, leaving customers with no ability to evaluate, much less dispute, the validity of the clicks for which they were charged. Google failed to provide this information despite the fact that ads placed on parked domains are a constant source of invalid clicks.
With Google being Google, they can surpass this hurdle. Kabateck Brown Kellner, LLP, on the other hand, is known for pursuing major tech brands.
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The reason Google does not specify what domains an advertisers ads are on is b/c many of the parked domains convert better than Google - sometimes 300% better. Even an internal test by Google showed this. If Google was to show which domains the ads are on and which domains were converting for the advertiser then the advertiser would go around Google and straght to the domain owner. Google does not want this.
It appears Google is being mischievious, but in reality they need parked domain traffic but they don't want to advertisers to know how much better the traffic is.