NASCAR driver Danica Patrick will appear in her 14th GoDaddy Super Bowl commercial this year, but she won’t be naked on the set or in a steamy shower scene like some of her super-sexy game day ads of the past. Instead, Patrick will appear alongside Buddy, the official GoDaddy puppy in the 2015 ad, one the company teases will have a surprise ending.
GoDaddy’s ad, “Journey Home,” will undoubtedly be on the must-see list of Super Bowl XLIX commercials. After all, how can you go wrong watching a spot that features a gorgeous woman who drives fast cars paired with a cute Golden Retriever puppy named Buddy?
— Danica Patrick (@DanicaPatrick) December 13, 2014
AZ Central reports that some of Buddy’s feats during the Super Bowl ad include “trotting in a ravine, crossing a narrow bridge and riding out a (fake) lightning storm.”
While that sounds sweet, GoDaddy promises that it will change from what appears to be a sweet and inspiring commercial into something unexpected — perhaps that’s where Danica Patrick comes into play.
Just setting up my Twitter. *ruff!* #myfirstTweet
— Buddy (@GoDaddyBuddy) January 13, 2015
Ad Age reports that GoDaddy chief marketing officer Barb Rechterman promises that the company will turn an advertising tradition “upside down” on Super Bowl Sunday.
“We are taking an advertising tradition — a tried-and-true Super Bowl commercial convention — and turning it upside down,People love cute, little puppies in Super Bowl commercials, right? The power of our next Super Bowl ad is how it pivots from what you think is a traditional ‘Hallmark’ style commercial into something unexpected, while highlighting how our products help a small business owner drive their business online.”
Danica Patrick states that Buddy, the cute GoDaddy pup, will “steal the show,” and she really likes the “punch line” that will come at the end of the commercial.
“I’m pretty sure this little GoDaddy puppy is going to steal the show. Our Super Bowl commercials have evolved over the years, and it’s been pretty cool to be a part of the transformation. I love this year’s surprise ending. I really don’t think people will see the punch line coming.”
GoDaddy’s SuperBowl ads are usually quite popular, so it will be interesting to see how this year’s ad measures up to the company’s previous game day spots, including the 2012 ad that features Danica Patrick and Jillian Michaels painting a naked model.