Best Buy caused quite a stir over the weekend after an image surfaced of an in-store ad that pegged Diablo III‘s release date as being February 1. Unfortunately, and perhaps unsurprisingly, Blizzard shot down the news, confirming the listing is false.
Micah Whipple, community manager over at Blizzard, broke the bad news on his Twitter account on Sunday, pointing out that Blizzard has not yet given Diablo III a release date, and that any store, or person, saying otherwise was guessing.
“We can’t really keep every individual retail shop from making up a date,” he said in response to questions from the community. “Retailers will not know a date until it’s officially announced through a press release.”
It’s not at all uncommon for retailers to make up release dates for titles, especially for games in which the publisher has gone radio silent on, so that Best Buy made up their Diablo III release date isn’t all that surprising. Doesn’t make it any less disappointing, though.
Welp, back to waiting for Diablo III‘s final, real release date.