OneSpot, a provider of white label meme tracking services has taken $4.5 million Series A in a round led by Silver Creek Ventures.
OneSpot plans to use the round to expand the reach of its subscription-based Web service.
As part of the round, Silver Creeks’ John Adler will join OneSpot’s Board of Directors. OneSpot also announced the addition of Brett Hurt, CEO of social commerce market leader BazaarVoice, to the Board.
“We have built an industrial strength solution that breaks the biggest bottleneck in web publishing, the ability to curate and flexibly deliver high volumes of exceptional quality content for vertical audiences,” said founder Matt Cohen.
The OneSpot service has been described as both a white label Techmeme and white label Pandora. The service constantly monitors hundreds of thousands of Web sources, finding and linking to the best content for websites, blogs and email newsletters. Publishers then can pick from curated content what is displayed, and can deliver the results in a format to suit.
Current clients include the Wall Street Journal.
Congrats to the team; this is an impressive product that aims to go where very few have seriously tried before.