Both Bey and Jay are skilled businesspeople as well as entertainers, with irons in the fire in fashion as well as on the stage- Beyonce with her line House of Dereon, and Hova with his Rocawear venture, for starters. Little Blue Ivy, however, is causing a stir for one company in an entirely different way.
It seems a Boston-area events company is having the best free PR week ever, as the business just so happened to be in possession of the Blue Ivy moniker well before baby Blue Ivy Carter made her appearance at Lenox Hill hospital in Manhattan late last week. Lucky event planner Veronica Alexandra spoke to TMZ about the q-rating boost and said that all week long, her phone, Facebook, Twitter and every other possible method of communication have been blowing up due to the unexpected publicity.
Alexandra- whose exact role at the company is not clear, although it’s likely she is the owner- said that it’s probably Beyonce and Jay-Z were aware of the Blue Ivy connection prior to naming their new addition the same name as the Boston company, as up until recently, the original Blue Ivy dominated Google search results. But Alexandra certainly isn’t complaining about all the extra attention being lavished its way after the most anticipated baby in quite a while wound up sharing Blue Ivy’s name. In fact, Alexandra told TMZ she has a proposal for the new parents:
‘Clearly great minds think alike, and who better than our Blue Ivy to plan events for B&J’s Blue Ivy?’
Do you think it’s a matter of time before the first Blue Ivy gets bought out so the name can be used for a line of baby and kids’ fashion?