Justin Bieber has been finally been revealed as a new model in a Calvin Klein campaign.
The 20-year-old superstar’s face isn’t seen in the teaser ad video posted by the underwear giant’s Twitter and Instagram accounts on Tuesday.
In the six second black and white clip, a shirtless, jeans and white Calvins-clad Justin is seen from behind playing a drum kit. The scene then cuts to the tatted Biebs suggestively pulling a blonde model towards him.
It’s been suggested that the model is Lara Stone, who previously presented an award with the “Confident” singer at the Fashion Rocks event in Brooklyn last September, where he was booed as he stripped, but showed guts by carrying on.
— Calvin Klein (@CalvinKlein) September 10, 2014
The female model wears an all-denim ensemble in the video, and neither her or Justin’s faces are seen.
The teaser is captioned, “Drum roll… #mycalvins.”
— Calvin Klein (@CalvinKlein) January 6, 2015
And on Instagram, too.
Details, such as the name of the campaign, roll-out timetable, and such aren’t included in the teaser, but that will come.
Last March, Justin floated the idea of modeling for Calvin Klein by posing a Twitter query asking his fans if they would like to see him model. The answer was a resounding “yes.”
And so it should be. The Canadian is rarely, if ever, not seen in Calvins, and with his buff physique, edgy appeal, and Beliebers fanbase, the singer can be viewed as a risky — but bravely progressive — choice and a perfect fit for a modern brand in his comeback year, after a 2013 and (first half) 2014 that could be described as mayhem.
There were rumors in April that Justin and pal model, Kendall Jenner, had filmed a shoot in New York City. However, reps for Klein refused to confirm or deny the speculation.
Mail Online reported last July that a source said a shoot had taken place.
The Biebs seen in silhouette playing the drums in the first tease from his Calvin Klein ad.
Justin pulls his female co-star closer in the sexy, new Klein teaser.
The shirtless singer and lust interest get more intimate in the surprise reveal.
The spectacular news today comes a day after Justin teased fans with a message posted to his Fahlo account late Monday, stating Tuesday would be a “big day.”
Somewhat miraculously, Justin even woke up early to roll out a bed selfie, complete with moody facial expression, a ‘stache and a “didn’t-just-wake-up-like-that” swept style to his platinum blonde ‘do.
In anticipation, Beliebers sent the hashtag “#Justinwereready” soaring to No. 1 trend on Twitter. From a look at online chatter, it’s an indication of how starved the fandom is for positive news that has nothing to do with the singer’s dating life or ongoing lawsuits, but is about official, new music and campaigns such as today’s.
A Twitter snapshot follows.
JUSTIN IS OFFICIALLY A CLAVIN KLIEIN MODEL NOW MEANING WE’LL GET HALF NAKED PICS OF HIM OFFICIALLY. LET THAT SINK FOR A FEW MINUTES.
— khaliasus♡ (@RauhlinBiebah) January 6, 2015
— Olav (@OlavGehle) January 6, 2015
@justinbieber thanks for being such a king, Mr. Klein & always giving us new things to brag about. You’re so stan worthy.
— Maria (@MariaaBelieves) January 6, 2015
— Justin Bieber Babes (@belieberbabes) January 6, 2015
“@chrissyslaysu: We can add that to the list of things we can brag about when we fight with other fandoms” “Lets ask MR. KLEIN if he cares?”
— Maria (@MariaaBelieves) January 6, 2015
— alesha (@justxleee) January 6, 2015
So proud of you boo! You are one smokin’ hot CK model!! @justinbieber
— Natalie (@NatalieBelieved) January 6, 2015
HALLELUHAJ WHAT IS LIFEEEEE AKSBDLDNDLDNDLDNDKDBSUSGOFDBDI GOD IS RELQ pic.twitter.com/KN2xAmXPqS
— Stay Strong Justin (@AddictedToJBae) January 6, 2015
we can actually say Justin is a Calvin Klein model now pic.twitter.com/6vT1dHAXrj
— Hanne (@kidrauhl_hanne) January 6, 2015
— HE NOTICED (@JBsSidekick) January 6, 2015
Justin Bieber: singer, songwriter, dancer, horrible DJ, ping pong champ and now… A CK/underwear model! #mycalvins
— WeknowtheDJ (@weknowthedj) January 6, 2015
Justin Bieber is officially a new model for Calvin Klein. It’s going to be interesting seeing how Bieber’s campaign with the underwear brand goes, and watching the shirtless ads to come.
[Images via Shots/ Fahlo/Instagram/CalvinKlein.com]