How would you describe Rihanna? If you’re living in the 21st century you probably wouldn’t use the term that Jackie editor-in-chief Eva Hoeke decided to use. Hoeke decided that the best way to describe Rihanna’s fashion sense was by calling her the “ultimate niggabitch.” Well, the singer has a few choice words of her own for the magazine’s editor who, unsurprisingly, just resigned.
Rihanna wrote on Twitter:
“@evajackie, I hope you can read English, because your magazine is a poor representation of the evolution of human rights!… I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! … You paid to print one [article] degrading an entire race! That’s your contribution to this world! Encourage segregation, to mislead the future leaders to act in the past!”
“You put two words together with the intent of abasement, that made no sense…’N***A B****’?!….Well with all respect, on behalf of my race, here are my two words for you…F*** YOU!!!
The racial slur understandably made Rihanna furious. But what’s really incredible is that the slur wasn’t hidden somewhere in the middle of the article. It was printed in big, bold letters at the very top.
And who could use such a degrading term as the title of the article and not slip it into a few paragraphs? The article reads:
“She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate niggabitch…”
After the racial slur was printed and the controversy began, Hoeke took to Twitter to explain that her use of “niggabitch” was a joke, saying that you hear the term all the time on the radio and TV. Yesterday, Hoeke apologized for her attempt to brush off the controversy and resigned.
“…because my credibility is now affected, it is better for all parties if I quit my function as editor-in-chief effective immediately. After putting my heart and soul into Jackie for eight years, I realize that these errors — although not intended maliciously — are enough reason for leaving.”
Do you think Jackie will be able to save face now that Eva Hoeke has resigned?