Tumblr Campaign Gets A New User, President Obama

Blog provider Tumblr already has more than 32 million users and on Monday they added a big name to those users, President Barack Obama.

The Barack Obama presidential campaign has launched their new Tumblr page in an attempt to attract younger voters to their 2012 re-election campaign, the same type of social media awareness that the President used during his first Presidential election in 2008.

The move to grab Tumblr’s core audience is the campaign’s attempt at sharing the entire process with users, on their first Tumblr blog the Obama campaign writes:

“We’d like this Tumblr to be a huge collaborative storytelling effort — a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better.”

The post goes on to note:

You can send us a few paragraphs about how your latest phonebanking gig went or why you’re in for 2012. Share the latest chart you saw that made you go “woah.” Ask a question. Upload a photo of 2012 t-shirts or signs you see out in the wild. Pass along jokes, particularly if they’re funny. And if you’re among the Tumbl-inclined, send us posts you’ve published on your own Tumblr that we should look at re-blogging.

The campaign has also been proactive from the start in talking about the potential for trolling, a real possibility for most blogs, they state in their post:

There will be trolls among you: this we know. We ask only that you remember that we’re people — fairly nice ones — and that your mother would want you to be polite.

Obviously trolls could care less about the feelings of website owners but it’s still nice to see Obama and his campaign realizing the importance of digital media once again during their campaigning.

Are you planning to follow the Barack Obama campaign via Tumblr?