Gossip Girl’s Taylor Momsen has teamed up with Nike for a new viral video campaign for Nike sports bras and shoes.

The Bond like clip has Momsen swamped by the paps leaving the gym, before fleeing with some moves that would make a ninja proud. The Nike brand isn’t mentioned once during the clip, with only the Nike swoosh appearing a couple of times on Momsen herself.

Like Jossip, we agree that it’s “one of the most transparent viral video attempts of late” but likewise, if people talking about it is a sign of success, it’s obviously working.

Here’s the Taylor Momsen, Nike viral video.