After teaming up with swimsuit models, Electronic Arts Inc. is taking on some of football’s biggest stars for an exclusive reality show entitled Battlefield 3: Operation Gridiron.
The show will air on Spike TV this fall and will take quarterback Drew Brees, linebacker Clay Matthews, wide receiver Larry Fitzgerald, and defensive end Jared Allen into real-life combat scenarios inspired by the videogame Battlefield 3.
The football stars are provided with the ultimate in combat training, followed by working as a team to accomplish a live simulated operation.
Webisodes of the show are posted on the Battlefield Facebook page with the finale airing on Spike TV on October 24 at 12:00am EST/PDT.
All-Pro quarterback Drew Brees stressed on the message of his experience, saying:
“Taking to the battlefield in these real life war settings was really exciting and eye-opening. Every day men and women face challenges similar to what we tackled in this show but with potential dire consequences. Filming this show once again reinforced my respect for the soldiers who fight every day for our freedom.”
Battlefield 3 will be available October 25, 2011 in North America for the PlayStation 3 computer entertainment system, the Xbox 360 videogame entertainment system and the PC.
Battlefield 3 is one of the most anticipated games this year. Let’s see if drumming it up with football stars can translate to sales.