Yahoo! and ABC Create ‘Online News Alliance’
Yahoo News and ABC will be partnering up to bring more stories to more people. Yahoo! will get ABC’s global news coverage and ABC will get Yahoo’s online audience in a deal that is said to be a “game changer” for both networks.
The new partnership was announced this morning on “Good Morning America.”
Ross Levinsohn, executive vice president of Americas at Yahoo! said:
“Yahoo! is committed to building the richest set of premium and personalized content experiences for our users. Our deep collaboration with ABC News further strengthens Yahoo! as the No. 1 online news source, greatly enhancing our already robust news content. ABC News and Ben Sherwood’s vision is completely symbiotic with ours; together we can create highly engaging experiences for more than 100 million users a month that will set the standard for the industry.”
The New York Times reports that ABC has struggled to find an online presence. This new partnership with Yahoo! will bring ABC’s content, including videos from “Good Morning America,” to a built in audience of more than 100 million viewers every month.
Yahoo! and ABC are already taking advantage of the new partnership. Yahoo! has been advertising an exclusive interview between ABC anchor George Stephanopoulos and President Obama. The video of the interview will be live-streamed on both ABC.com and Yahoo.com.
ABC will also be producing three new online shows for Yahoo!. “Newsmakers,” which will see Stephanopoulos talking with weekly guests, “Around The World” with Christiane Amanpour,” and “This Could Be Big,” a technology-focused series by Bill Weir.
Here’s a video about the new partnership.
The New York Times reports that Yahoo News is currently No.1 with 80 million unique visitors a month. ABC draws about 20 million unique visitors a month.
What do you think about the Yahoo! and ABC partnership?