At the last minute, Screen Gems has decided to cancel all advance screenings of the home-invasion thriller No Good Deed, which stars Idris Elba and Taraji P. Henson. The film is scheduled for nationwide release on Friday, September 12.
Whenever a film doesn’t have any advance screenings, that is usually a sign that the studio fears critics will slam it pretty badly. But, according to the Arizona Republic, that is not the reason why the studio canceled the advance showings of No Good Deed. In a statement, the studio said that they didn’t want the plot twist to be revealed before its nationwide release.
“Screen Gems has decided to cancel the advance screenings of No Good Deed. There is a plot twist in the film that they do not want to reveal as it will affect the audiences’ experience when they see the film in theaters. They sincerely apologize for any inconvenience.”
Bill Goodykoontz, the Arizona Republic’s film critic, wrote in his opinion piece that he doesn’t think the studio is telling the truth.
“Oh come on. Really? The studio already scheduled the screening for critics the Thursday night before Friday’s opening, which is a common tactic if a film is, you know, not very good. Of course, I don’t know if that’s the case with No Good Deed, because they won’t let critics see it.”
He then went on to list other films with big twists that critics saw in advance such as The Sixth Sense, The Crying Game, The Usual Suspects, and Citizen Kane.
“Now, it’s possible that there is something so jaw-dropping in No Good Deed that it would be impossible not to run out of the theater and blab it to everyone. I kind of doubt it.”
But the No Good Deed official Twitter page has stated on several occasions that the film has a big twist.
— No Good Deed Movie (@NoGoodDeedMovie) September 10, 2014
One critic is already taking a few guesses as to how the film will end.
NO GOOD DEED Ending Odds: “They’re the same person!”- 10:1 “He’s Satan!”- 5:1 “He’s the kid’s dad!”- 3:1 “She’s the real villain!”- 2:1 — Russell Hainline (@RussellHFilm) September 10, 2014
Do you believe the cancellation of the screenings is a cover-up? Do you hope the twist is as promising as the studio is making it sound?
[Image credit: Screen Gems via Reel Life With Jane]