NewsGator has launched AdBurner, an advertising solution that seeks to optimizes ad placement, management, and revenue across any platform.

Adburner is aimed at optimizing the CPM for, and process of, inserting and managing advertising into NewsGator’s publisher products suite, including services including widgets, related content, and iPhone applications.

Launch partners include Technorati Media, Admeld, Gigya, Medialets, and Tremor Media.

NewsGator says the premise behind the creation of AdBurner is “the realization that a significant roadblock for media companies attempting to monetize social media and mobile applications has been the lack of process standards and optimization methods for inserting and tracking ad placements.”

Ads offered in the network include display ads, video pre-roll and overlays, widget ads, and iPhone display ads.