YouTube Tops August 2011 U.S. Online Video Rankings (What Else Is New?)

comScore, Inc. released its latest data from the comScore Video Metrix service showing that 180 million US Internet users watched online video content in August for an average of 18 hours per viewer. The total US Internet audience also engaged a record 6.9 billion viewing sessions.

Google sites, boosted primarily by YouTube, ranked as the top online video content property in August with 162 million unique viewers. VEVO came in second but quite far at 62.3 million. Facebook remained at third position with 51.7 million viewers. Viacom Digital (49.9 million) and Microsoft sites followed (46.4 million).

Total viewing sessions at 6.9 billion was an all-time high last August. Google sites contributed the most with 3.5 billion viewing sessions.

Let’s stress what we just said: What else is new?