Lingerie Model, Rhian Sugden, Touches Herself to Raise Awareness for Testicular Cancer [NSFW]


PETA isn’t the only organization using sex to raise awareness about its cause. Malecancer.org, which has a history of using humor to promote men’s health, has just enlisted the help of lingerie model Rhian Sugden to make a sexy video to raise awareness about testicular cancer.

Rhian Sugden’s video is sexy, then scary, then WTF! then OMG, and finally, funny. It’s a video that will (hopefully) make men around the world touch themselves for all the right reasons.

Here’s the video of Rhian touching herself for Malecancer.org. [NSFW]

The video was shot by world renown fashion photographer, Rankin.

Malecancer.org writes:

“British portrait and fashion photographer ‘Rankin’ shot and directed our bold new awareness video! We’re over the moon to have Rankin on board! It was one hell of a day, but the true star was the gorgeous Rhian Sugden! She was amazing. This exciting video cements our status as the UK’s boldest and most daring charity. Thank you to everyone involved in this production to help save lives!”

According to the UK charity, many men die from prostate, bowel, or testicular cancer simply because they do not know how to look for it. The charity also says that our “culture of embarrassment” discourages men to talk about their health issues.

Using the slogan, “Raising Awareness, Reducing Embarrassment,” malecancer.org has enlisted the help of mascots Mr. Testicles, James Bum 002, and the Near Naked Man to travel to male oriented events around the world to talk about men’s health.

rhian sugden

Do your think their campaign is working? Is humor a good way to get people to talk about serious issues?

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