Wendy’s Reinvents Its Burger After 40 Years, Unveils Dave’s Hot ‘N Juicy
After 42 years of making the same burgers, Wendy’s decided to try something new. They brought in a pickle chemist, handed out customer questionnaire, consulted lettuce experts, and finally created the new Dave’s Hot ‘N Juicy.
The burger, named after Wendy’s late founder, Dave Thomas, is thicker, cheesier, and juicier than those square things that Wendy’s mockingly called a burgers.
Denny Lynch, a Wendy’s spokesman, said:
“Our food was already good. We wanted it to be better. Isn’t that what long-term brands do? They reinvent themselves.”
Dave’s Hot ‘N Juicy will be available today at more than 6,500 Wendy’s restaurants.
And if customers don’t like Dave’s Hot ‘N Juicy, maybe they can at least appreciate the effort that Wendy’s went into to create its new burger.
According to the Christian Science Monitor, Wendy’s has been brewing up burger recipes for the last two and a half years. Project Gold Hamburger had burger specialist agonizing over little details like; white or red onions? Plain or seeded buns? Do pickles taste better with crinkles?
Fast food chains have seen a rise in competition in recent years from companies like Five Guys. McDonald’s has adapted by updating its menu, adding the McCafe, and offering free wi-fi. Wendy’s, on the other hand, has stayed pretty much the same over the last few decades.
Gerard Lewis, Wendy’s head of new product development, said:
“We have a lot of catching up to do in some areas. But after we launch this hamburger there will be folks who need to catch up to us.”
Have you tried Dave’s Hot ‘N Juicy? Would it make Dave Thomas proud?
Tags : dave's hot 'n juicy, mcdonalds, wendy's, wendy's burger
Posted: September 19, 2011
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Sep 19, 2011
Have not tried it yet, but am in LOVE with the spicy chicken!
Sep 19, 2011
I will give it a try but really wish Wendy's, BK and Hardee's would all add wi-fi…
Sep 19, 2011
I think they are just bringing back the burgers of old … back in the 70's Wendy's had a good burger but they have slide downhill in recent years …
Sep 19, 2011
a long time ago steers grazed on grass outdoors on farms. Now these burgers are the product of factory farming, where the animals never see the light of day. They stand on a concrete floors and are fed genetically modified corn (because it's cheap & is subsidized by the gov't) which sours in their bellies (cows naturally eat grass, not corn). They're pumped-up with Bovine Growth Hormones and a cocktail of antibiotics. These chemicals are in their flesh and are what you're getting with every bite! No wonder it tastes like shit! When Wendy's starts advertising organically raised "grass-fed beef", that's when I'll consider coming back!
Sep 19, 2011
Paul, I agree with you completely. Btw, there are several places in the philly area that offer grass fed organic beef burgers including this chain http://www.elevationburger.com
Sep 19, 2011
does it come with a 50% coupon on a double bypass?
Sep 19, 2011
Wendy's used to be good years ago. The last time I stopped there (2 yrs ago) the food was awful and I wound up trashing it. If I had still been in the restaurant, I would have complained immediately, but unfortunately I had gone through the drive-thru and was back on the road. I really hope this is a good item for them and that they continue to get better.
Sep 20, 2011
Paul, I couldn't agree with you more…It's a damn shame!!!!!!!
Sep 20, 2011
Um, excuse me…Dave's hot and juicy is a all natural! No bovine or other products…just All Dave!!
Sep 20, 2011
You might be right. Remember, Soylent Green is people!!!
Sep 21, 2011
@Jill, I wasn't aware of Elevation Burger. I eat very little meat, but this quite literally might be the only place I would consider ordering a burger. Thanks!