Dirty Dancing Hits Facebook

Remember the 1987 hit film Dirty Dancing? It’s coming back as a social game as Lionsgate and Social Game Universe announced the launch of Dirty Dancing Facebook game.

In the Dirty Dancing Facebook game, players manage the legendary Kellerman’s Resort and are tasked with building it into a thriving and romance-filled getaway for its guests. To do this, users drop cupid-style grenades that result in “Romance Waves” that echo across their resorts, causing resort guests to fall in love and extend their stay. To further immerse fans in the Dirty Dancing world, the game also uses the unforgettable songs from the movie soundtrack to help guests fall in love.

Of course, the main attraction at Kellerman’s is the dance shows. Featuring a set of players’ Facebook friends alongside characters from the movie, each show must be properly rehearsed before it is ready to be performed. The more dance shows a player hosts, the more romance waves they generate, all of which contributes to returning Kellerman’s to its former glory. If they really want to put on a show for the ages, players must discover secret dance style combinations that give them bonuses.

The launch of the Dirty Dancing game is part of what Lionsgate previously announced that it will be doing a remake of the movie set for release in 2013. The new movie will be directed by Kenny Ortega, the choreographer of the original Dirty Dancing movie and director of High School Musical.

As to why Lionsgate is pursuing the social media platform, Curt Marvis, President of Digital Media, said:

“We are capitalizing on new platforms to drive additional, incremental revenues for our successful brands – and Dirty Dancing, with its incredibly strong Facebook following, was a natural fit for extension into social gaming. We view this as a clear opportunity to further monetize one of our most popular brands and we will continue to identify and develop innovative brand extensions as we explore the emerging platforms of the digital marketplace.”

Lionsgate is also expected to introduce a social game built around its long running comedy television series Weeds.

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