Erin Andrews’ newest promotion should have upset a co-worker, but didn’t. An interview Andrews gave upset a critic of hers, and it cost his company great amounts of advertising dollars.
Andrews, who moved to Fox Sports two years ago from ESPN, has been promoted to the team sideline reporter for Fox Sports’ number one broadcast team of Joe Buck and Troy Aikman for the upcoming NFL season, according to TV Guide. Pam Oliver, who Andrews is replacing, will go to the number two team with Kevin Burkhardt and John Lynch. Oliver, who recently signed a new multi-year contract with Fox Sports, will also be responsible for long-form pieces, specials, and interviews, as well as continuing with 60 Minutes Sports for Showtime. Oliver has stated she holds no ill will towards Andrews.
That is a lesson Kirk Minihane should take to heart.
According to UPI, Minihane got upset with Andrews’ interview with Cardinals’ pitcher Adam Wainwright during the 2014 Major League Baseball All-Star Game. In the interview, Wainwright alluded to Andrews that he was grooving easy pitches to Derek Jeter during Jeter’s first at-bat. Then, he changed course and told Andrews he didn’t phrase it correctly, and would never “take it easy” on Jeter, who was playing his final All-Star Game (he retires at the end of the year).
Enter Minihane, who went on a rant which included calling Andrews a slur for a female dog. “What a [expletive]! I hate her! What a gutless [expletive]! Seriously, go away. Drop dead,” Minihane said of Andrews. “I mean, seriously what the hell is wrong with her? First of all, follow-up. Second of all, the guy admitted he did it. He admitted it. He told reporters he threw a couple of pipe bombs. How is that social media’s fault? I hate her. I seriously hate her so much. Social media is the reason she has a big house! Shut up. Shut up. I shouldn’t call her a [expletive], I’m sure she’s a nice person.”
After being suspended for a week, Minihane came back and apologized to Andrews, but ended thusly: “I will say this: I think she stinks at her job. I don’t think she’s very smart. I don’t think she comes across as very smart. I think Fox only hired her because she’s good-looking. I think if she weighed 15 pounds more she’d be a waitress at Perkins. I mean, that’s what I believe. I do believe that. I just do.”
Fox Sports president Eric Shanks was not impressed with the apology to Andrews, and sent a letter to Entercom president David Field announcing that Fox Sports would no longer advertise on any of the 100 Entercom stations, located in 23 markets. Though no dollar figure was attached, it’s a certainty that Minihane cost Entercom one very expensive client.