Ever wonder how ad agencies develop their commercials? Well, thanks to Kendra Eash’s satirical piece explaining the hilarious method to their madness and Dissolves ability to put those words to video, we have it all in one neat little package.
This short video goes through an advertisers attempt to combine diverse background footage with vague and inspirational words to create a sense of wonderment over their vague and inspirational products. The humorous compilation of stock footage from Dissolve, combined with the piece titled “This Is A Generic Brand Video,” form what has to be one the of the most accurate portrayals of what every ad agency dreams to create.
Do you think this commercial accurately describes every other commercial out there?
Below is Kendra Eash’s original bit titled “This Is A Generic Brand Video.”
We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.
Is doing lots of stuff
That may or may not have anything to do with us.
See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA.
There are a shitload of people in the world
Especially in India
See how we’re part of the global economy?
Look at these farmers in China.
But we also do business in the U.S.A.
Or want you to think we do.
Check out this wind energy thing in Indiana,
And this blue collar guy with dirt on his face.
Also, we care about the environment, loosely.
Here’s some powerful, rushing water
And people planting trees.
Our policies could be related to these panoramic views of Costa Rica.
In today’s high speed environment,
Stop motion footage of a city at night
With cars turning quickly
Makes you think about doing things efficiently
And time passing.
Lest you think we’re a faceless entity,
Look at all these attractive people.
Here’s some of them talking and laughing
And close-ups of hands passing canned goods to each other
In a setting that evokes community service.
Are all words we chose from a list.
Like this guy who’s looking up and pointing
At a skyscraper or a kite
While smiling and explaining something to his child.
Using a specific ratio
of Asian people to Black people to Women to White men
We want to make sure we represent your needs and interests
Or at least a version of your skin color
In our ads.
Did we put a baby in here?
What about an ethnic old man whose wrinkled smile represents
the happiness and wisdom of the poor?