Here in America we are in the midst of a long, hot summer with temperatures reaching into the upper 90′s and low 100′s in some areas. But despite all the heat, you too can join the cool set by carrying one of Vera Bradley’s new handbags for fall.
Exciting designer Vera Bradley has once again wowed the fashion world with her latest line of handbags for the fall season. Full of her usual feminine charms yet brighter and more up to date than ever, Bradley’s line of fall handbags was launched on July 7, 2011.
Designed to appeal to women of all ages and all walks of life, her inspired handbags come to life with bold patterns and glorious colors.
No matter if you are a teen or a college student, a mom or a grandmother, you will be at your most fashionable when you carry Bradley creations like her inspired ““Most Likely to Succeed” bag. To quote one Vera Bradley sales manager,
“Her bags work for every woman, as purses, book bags, even diaper bags. She really appeals to everyone.”
Vera Bradley Designs, Inc., located in Fort Wayne, Indiana, was founded in March 1982 by Patricia Polito Miller and Barbara Bradley Baekgaard, a 1962 graduate of Marymount College. The company’s products were originally intended for an older market but over the years it has expanded to become a highly popular trend brand for teens, and young adults. The company has gone on to unprecedented success and Vera Bradley products can now be found in more than 3500 retailers and stand alone Vera Bradley stores.
The idea for Vera Bradley came to the founders while waiting for a flight at Atlanta’s Airport where they were shocked by the “definite lack of feminine-looking luggage.” Inspired by a desire to bring fashion and style to products that were seen as more functional than fashionable, Bradley and Miller have managed to strike a cord with fashion conscious young women as well as their original more mature market.
Their product line includes travel duffels, totes, purses, wallets, eyeglass and sun glass cases, cosmetic cases, and jewelry cases as well as umbrellas, napkins, place mats, rolling luggage, diaper bags, tableware, rugs, accessories, and stationery.
The company is known for releasing regular collections for Handbags, Accessories, Microfiber, Travel, Stationary and Limited Editions. Each item in the collections are given colorful and unique names. The handbag collection, for example, uses names like the Amy, the Handbag, the Hipster, the Tote, the Morgan, the Hannah, the Betsy, the Villager, and The Vera.
Vera Bradley is traded on the NASDAQ Exchange and reported a net income of $46.2 million in 2010. The company employs 1400 regular workers and 800 contract workers. The company’s annual outlet sale has become so popular that it is attended by over 40,000 people.
2011′s Fall Collection has struck a chord with Vera Bradley’s legions of loyal customers and is sure to be another highly successful season for this fashion trend setter. Vera Bradley Handbags can be found at your local Vera Bradley retailer or online on her website.
Guest Post by Wolff Bachner