Powdered Alcohol: The New Kool-Aid For The Big Kids
Powdered alcohol has been all over the news in recent days, but in won’t be all over the shelves any time soon per CNN Money. Just as quickly as The Alcohol and Tobacco Tax and Trade Bureau approved the powdered alcohol, called Palcohol, they reversed that decision and said it was approved in error. It makes you wonder if they’ve been experimenting with the product a bit.
The powdered alcohol is much like a headache powder, being that it is only an ounce of powder in a packet that can fit in your pocket. The powdered alcohol is mixed with five ounces of water to make a regular size cocktail according to Consumerist.com. Just be sure not to confuse your headache powder with your powdered alcohol as that could present a whole new set of problems. Lipsmark, the parent company of the powdered alcohol, Palcohol, said “there seemed to be a discrepancy on our fill level, how much powder is in the bag.” It said it will resubmit the labels for approval.”
FoxNews.com reports that Mark Phillips has not released any details about the pricing of the powdered alcohol, as well as any distribution information or details of how his company makes the powdered alcohol. We do know, however, based on the Palcohol website that they plan to release the powdered alcohol in six variety of flavors including vodka, rum and four cocktail flavors consisting of Mojito, Powderita, Cosmopolitan, and Lemon Drop. Sounds intriguing enough.
Palcohol’s motto is “Take your Pal wherever you go,” as it states directly on the powdered alcohol label per FoxNews.com. Just as Kool-Aid, lemonade, milk and other drinks are in powder form, why not alcohol? Palcohol also listed on their website that the powdered alcohol would be ideal to bring into football stadiums, concerts, and arenas. Before you know it people will be bringing it to the circus, carnivals, and church during the Lord’s supper. How will the vendors at the sports stadiums and concert arenas feel about their obvious loss of revenue in alcohol sales? Ouch!
FoxNews.com reports that Phillips came up with the idea because he is an “active guy” and thought it would be convenient to enjoy an adult beverage after he goes biking or hiking for several hours, or even camping. It saves him from having to carry around those heavy bottles. Would an “active guy” who hikes and bikes for hours and likes to camp really struggle with carrying a sixteen-ounce bottle? And, Phillips, you aren’t the first person to originate the idea of powdered alcohol, according to John Coupland, a professor of food science at Penn State University, who told FoxNews.com that there have been numerous powdered alcohol patents since the 1970s.
What may be different about this powdered alcohol is, however, that Palcohol claimed on their website it could also be used with foods, such as vodka and eggs per CNN Money. Although that has since been removed from their website stating that was not meant to go public. But on an interesting note is their warning to potential customers that the powdered alcohol should not be snorted. Thank you, Palcohol, for clarifying. Keep your buzzed eyes open for the powdered alcohol, Palcohol, on shelves this fall.
