The famous rap group, Wu-Tang Clan, is releasing only one copy of their upcoming “Secret Album” as announced on numerous social media and music news websites.
Pertaining to rap music in the 90s, certain acts were considered the best, mostly through their label. Master P had No Limit Studios. Nelly had Derrty Entertainment. Even the infamous “East vs. West” rap war happened during that decade when the Notorious B.I.G., through Diddy’s (known as Puff Daddy back then) Bad Boy Records, battled against Tupac Shakur, through Dr. Dre’s Death Row Records.
However, Wu-Tang Clan isn’t exactly a label, but actually a group of rap artists who stick together in performances and have a love of old-school martial arts flicks. Now, Wu-Tang Clan is planning on releasing their newest album titled, The Wu-Once Upon a Time in Shaolin. The marketing catch: there will only be one copy of the album and it is extremely expensive.
According to Forbes, one of the members of the Wu-Tang Clan, RZA, spared no hyperbole explaining their intentions:
“We’re about to put out a piece of art like nobody else has done in the history of [modern] music. We’re making a single-sale collector’s item. This is like somebody having the scepter of an Egyptian king.”
RZA wasn’t kidding about the single collector’s item. The only copy of Wu-Tang Clan’s upcoming album will be encased in an engraved silver and nickel box. Probably the biggest reason for such a high price tag, isn’t the box itself, but the name of Wu-Tang Clan associated with it, and the rarity.
Right now, there is no price for the album, and the reason is to showcase it first. According to Gizmodo, the box, engraved by British-Moroccan artist Yahha, will travel to galleries and art museums. The Tate Modern will be one of them, according to Wu-Tang Clan member, Cilvaringz, who’s been in charge of the album for the past few years. Cilvaringz got the idea to sell only one copy after Samsung paid Jay-Z $5 million to “leak” his latest album, Magna Carta. Wu-Tang Clan is expecting a multi-million dollar figure too.
Not just that, but Wu-Tang Clan is serious on keeping the songs off of torrent sites. They suggest that gallery and art show patrons pay $30 to $50 to listen to all 31 songs on the 128 minute album, but they will be patted down for any recording devices. But, Wu-Tang Clan did say it is possible the album could be bought by a brand who would have the right to release it to the general public.
So how about you? How much would you pay to buy the only copy of Wu-Tang Clan’s latest album? Would it be worth multi-millions, especially since they are preventing piracy to the highest extent?
[Images via Bing]