The really great news for NHL purists is the Winnipeg Jets are back. The so called announcement was made tonight at the NHL draft when True North executive Mark Chipman casually slipped in the Jets moniker as he announced Winnipeg’s first draft pick. The real bummer here is True North failed to really capture the moment with that announcement, and that their first pick wore a black and grey NHL jersey and cap after he was selected.
Not to call all Vince McMahon on everyone, but there is a certain amount of spectacle that is appropriate for sports teams and their announcements. I would have liked to see this organization make a big deal about returning the Jets to the NHL. It is a big deal, and for old school hockey fans everywhere I wish there would have been a little more theater in that announcement.
I would have also liked to see their draft pick in a classic white Jets jersey. This leads me to believe that either this decision was just recently made, or that True North plans to update the old Jets look. I think this team missed the boat a bit by just announcing the name and not having the logos and uniforms to go with it. They could have unveiled all that on the NHL’s second greatest stage, or waited, built up some more expectation and made the call early next week with uniforms and logos to go with it.
Granted the people True North is trying to market this team too, the actual citizens of Winnipeg and Manitoba, took all of this in stride and are just happy to have their team back. I see this as a missed opportunity to really fire up the hockey fan base.