There’s really a machine that can turn water to wine? Not exactly. However, it did sound like a relatively good idea for an immense public relations stunt.
According to Hospitality Magazine, entrepreneurs Philip James and Kevin Boyer orchestrated the publicity stunt in an effort to raise awareness for the Wine to Water charity. The international non-profit organization focuses on providing clean water for those in need.
On Thursday, Mar. 6, the publication reported the announcement of the Miracle Machine. James and Boyer’s press release even detailed specifications for the invention claiming that it a “fermentation chamber,” which would enable it to make several different styles of wine including chardonnay and cabernet sauvignon. The machine promised that water could be turned to wine in a matter of three days with “water, grape concentrate, yeast and “final sachet of ingredients.”
The press release also explained that the fermentation process could be monitored using a mobile application that would be made available with the release of the machine.
The retail value of the Miracle Machine was reportedly $499.00. “Just like the Bible miracle, it literally turns water into wine, with just the addition of a few ingredients in a fraction of the time and cost it would normally take,” said Kevin Boyer, along with Philip James who announced the product’s release.
However, another public statement has been released, which revealed that the product was a hoax.
“It would be a miracle if we truly could turn water into wine with minimal effort and just a few ingredients. The reality is, the Miracle Machine does not exist,” he said.
“The disruptive program concept was initiated as a pro-bono campaign to support not-for-profit ‘Wine to Water’, an organization that provides people around the world with access to clean water, one of life’s basic necessities,” the hoax announcement explained.
The report about the magical Miracle Machine immediately went viral. Newspapers, media websites, social media platforms, and news outlets began reporting the release of the “groundbreaking invention.”
“In just under two weeks, the Miracle Machine went viral with over 500 million media impressions as more than 200,000 people watched the Miracle Machine video, nearly 600 media outlets around the world covered the story, 6,000 people tweeted about it, and 7,000 people signed up for a potential crowd-funding platform to invest in the faux machine,” the press release revealed.
So, for everyone who was counting on turning water to wine, unfortunately there isn’t a Miracle Machine that can get the job done!
Image(s) via Bing