Taco Bell has found a brand new way to satisfy your hunger.
Although the fast food chain tested its breakfast menu in a few markets last year, the company intends to introduce the new offerings to restaurants across the United States next month. That’s right: You now have yet another reason to spend money at your neighborhood Taco Bell.
According to the Christian Science Monitor, the chain will begin serving breakfast to adventurous eaters on March 27. McDonald’s is presently the most popular breakfast-slinging fast food chain on the market, though Taco Bell hopes to wrestle that title away from their competitor.
“Breakfast is the fastest growing day part in QSR [quick-service restaurants], and after years of the same old thing, we’re confident our breakfast will wake up customers’ morning routine,” Taco Bell market chief Chris Brandt said in a statement.
Are you sold on the waffle taco? pic.twitter.com/BBJ3Prytp9
— ashton kutcher (@aplusk) February 25, 2014
He continued, “Taco Bell will bring them a classic breakfast experience, leading with the Waffle Taco and A.M. Crunchwrap, but also offer a menu of breakfast burritos, tacos and value offerings plus a pipeline of new products to continue waking up breakfast options and connecting with our fans.”
For those folks who want to taste their gastrointestinal fortitude on Taco Bell’s offerings, the so-called Waffle Taco features the titular foodstuff “wrapped around a sausage patty or bacon, with scrambled eggs and cheese and a side of syrup.”
As for the Crunchwrap, the folks at Today describe this particular offering as “scrambled eggs, hash browns, cheese and bacon, sausage or steak in a flour tortilla and the Bacon and Egg Burrito.” That either sounds like heaven on earth or the most revolting item on the entire planet.
To compete with McDonald’s, Taco Bell is offering their breakfast menu until 11 am. This is half-an-hour later than its competition, which company president Brian Niccol hopes will push the chain above the other restaurants who are also peddling items during that time.
— BuzzFeed (@BuzzFeed) February 25, 2014
Breakfast isn’t the only trick Taco Bell has up its sleeve at the moment. The Inquisitr recently reported that the fast food chain now allows folks to place their orders using tablets or smartphones. Pure laziness just became a lot easier to achieve.
Taco Bell’s Jeff Jenkins said in a statement:
“We’re putting the menu at your fingertips. When you drive up to the menu board and there are three cars behind you, there’s some menu board anxiety. What we’re doing is providing an opportunity to really explore the menu and customize a personalized product the way you want without the rush. You can order on your own time and pick it up when you’re ready.”
Are you planning to try Taco Bell’s breakfast menu when it rolls out next month?
[Image via social.taylorstrategy.com]