Jen Selter, the Long Island self-styled fitness guru who has become famous and recently, rather wealthy thanks largely to a posterior generally rated as the best on the internet, may have some competition from overseas. A Swedish fitness instructor named Alexandra Bring is attempting make a grab at Selter’s title.
The rise of Jen Selter has been rather meteoric. Since starting her Instagram account in 2012, she quietly accrued about a million followers, mainly by posting pictures of herself in various poses that place the focus of attention directly on her meticulously sculpted buttocks.
There was never anything raunchy or rude about Jen Selter’s butt-shots. The most risque she ever got was a somewhat skimpy bikini-bottom in a few shots. Nevertheless, under the mainstream media radar, she drew quite a following on line.
Then came the mainstream media in on the act. A January 2 New York Post article led to widespread coverage and before the first month of 2014 was out, major agency representation and a big endorsement deal with a fitness equipment manufacturer.