Why Scarlett Johansson Chose SodaStream Over Oxfam

Scarlett Johansson loves those bubbles – even when it causes controversy.

On Wednesday, feeling the heat from Oxfam, a humanitarian group that Johansson had partnered up with for the past seven years, the Avengers 2 actress removed herself from her post as Oxfam Global Ambassador. The beef centers around her new role as SodaStream global spokesperson. SodaStream is an Israeli company with a factory on a West Bank settlement while Oxfam is a charity organization that vehemently opposes Israeli settlements on the West Bank.

Oxfam International released a statement on its website Wednesday accepting Johansson’s resignation:

“Oxfam has accepted Scarlett Johansson’s decision to step down after eight years as a Global Ambassador and we are grateful for her many contributions,” the statement read. “While Oxfam respects the independence of our ambassadors, Ms. Johansson’s role promoting the company SodaStream is incompatible with her role as an Oxfam Global Ambassador.”

Scarlett’s spokesman also released a statement prior to her resignation that sites “a fundamental difference of opinion” when it comes to economic matters.

And while she is not necessarily choosing SodaStream over her charitable obligations, a behind-the-scenes video on YouTube does offer us insight into her thoughts about her new favorite Israeli-based soda company.

The video takes viewers behind-the-scenes while shooting the banned Super Bowl commercial for SodaStream. In it, Johansson, in between takes, answers questions as to why she started using SodaStream and how the two companies came together:

“I’ve been using SodaStream for five or six years,” she says in the interview. “It’s a product I found on my own just because i love carbonated water, but I hated the waste of bottles.”

The actress goes on to describe her favorite SodaStream flavors including Dr. Pete and Orange Soda. And she confesses to having the opportunity to indulge in the many different flavors she’s had yet to sample, including Diet Grapefruit. The one constant theme in the video however, is Scarlett’s social consciousness surrounding reducing the waste of purchasing bottled soda in stores.

“I don’t feel guilty when I enjoy beverages at home,” Johansson says. “I don’t feel wasteful.”

For better or worse, Scarlett Johansson is sticking by her new company and by her beliefs:

“We kind of found each other,” Johansson states. “It’s a product that I stand by, that I use, that I believe in and it’s just nice when that happens. Its sort of a fateful relationship.”

You can watch the behind-the-scenes video below: