Jonathan Kaplan, the guy who invented the Flip digital video camera took to the stage at the D9 Conference today to announce his new project…Grilled Cheese sandwiches. Kaplan announced to a stunned audience that he has secured upwards of $10 million for “The Melt” a Chipotle style chain for the famous bread and cheese sandwich combination.
Sequoia Capital, a company we often hear about when discussing tech funding has agreed to invest in the firm at a cost of $500,000 to $1 million per location and the chain is said to be heralded by master chef and restaurateur Michael Mina.
According to Kaplan the sandwiches will cost around $5 with combos for $8.
Being from a tech background Jonathan took his project one step further, announcing an iPhone app which will allow users to order their sandwiches exactly how they want them ahead of time, leaving the restaurant in just a matter of minutes.
It looks like Kaplan has went from “Flip” camcorders” to flipping two pieces of bread. I’m not sure if this can be classified as part of an emerging tech bubble or not.