Justin Bieber wants his fans to smell the way he wants them to smell and for that purpose the international pop star has announced a new fragrance called Someday.
This isn’t the first time Bieber has made a product for the ladies, last year he released a line of nail polish in conjunction with Walmart and thanks to his marketing savvy Forbes Magazine has named him the third most powerful Celebrity in the world.
Someday is described as a “fruity gourmand” and will hit shelves in June with all proceeds from the $35 perfume going to charity.
Speaking with Women’s Wear Daily Bieber said he created the scent because:
“Let’s be real, the way a girl smells is very important to a guy,” while adding, “I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”