Taco Bell Live Mas

Taco Bell Launches ‘Live Mas’ Online Store

Taco Bell found a brand new way to separate you from your hard-earned cash.

If filling your belly with a metric ton of stuff found on the fast food chain’s menu isn’t enough to prove your devotion, then perhaps you could use a Taco Bell hat. Still need something else to show everyone you’re the restaurant’s biggest fan? Then consider splurging on a notebook or a skateboard. No, really. They’ve available now.

The Live Mas store has plenty of stuff for just about everyone on the entire planet. Assuming, of course, they have a penchant for wearing or using items with Taco Bell’s name and logo plastered all over them. Although the site offers stuff like coffee mugs, t-shirts, and an assortment of hats and baseball caps, there’s a few unique items lurking in the catalog.

The Taco Bell store also offers adventurous customers a foam hat shaped like a taco, some beach towels featuring the phrase “Make Some Waves,” and a $59 Taco Bell speaker. The latter allows you to listen to music wirelessly, but only if your device comes equipped with Bluetooth technology.

As silly as this stuff may sound — no offense to those who can’t live without a Taco Bell foam hat — the company is offering these items for a good cause. Food Beast points out that all the proceeds go to benefit the Live Mas Experience, the company’s teen charity foundation.

Taco Bell is currently looking for an assortment of ways to make more money from their loyal customers. The company recently launched the Grilled Stuft Nacho, which looks pretty much the way it sounds. The foodstuff in question was reportedly designed to give people the entire nacho experience without wearing it all over their laps.

The fast food chain is also planning to expand into the breakfast market throughout 2014. The Inquisitr previously reported that the so-called Waffle Taco appeared at select locations across the country earlier this year.

“Our greatest growth opportunity is with breakfast, and we think we’ll win for three reasons: We have the right products (waffle tacos, a.m. crunch wraps), the right pricing and positioning, and everyone is enthusiastically behind it. We’re just growing our total business,” Taco Bell CEO Greg Creed explained.

The company is also hoping to revolutionize the industry by allowing folks to order food from the official mobile app. Instead of dealing with human beings, you can pull up the menu on your smartphone and place your order before ever setting foot in or around the store. Technological breakthrough or the new height of laziness? You decide.

If you decided to purchase a foam Taco Bell hat for yourself this holiday season, then knock yourself out. We don’t pass judgment here at The Inquisitr.

[Image via Rob Wilson / Shutterstock.com]