Sean Puff Diddy Combs has released a video which both flogs his new perfume for men, and represents his dreams of being the first black James Bond.  Black President, black James Bond, it’s a brave new world.

The video is hilarious. My favourite line which is repeated every minute or so is “I believe, therefore I am”, which I think he may have nicked from Obama, who he also dedicates the fragrance to.

The movie cost $1 million, and is essentially (if you can’t be bothered watching) is Diddy repeating a couple of key phrases voiced over the top of scenes which feature him and hot chicks. It was shot in the South of France.

“I would like to also announce that this is my audition tape for the next James Bond. I feel like I am best suited to be the next James Bond,” Diddy says in his Youtube video.

His dream of becoming James Bond is at best a joke, Daniel Craig he is not. And those wooden lame phrases he repeats are funny, but as a marketing tool for his expensive man-scent it’s brilliant.