Jay Z has debuted a new men’s fragrance called ‘Gold Jay Z.’ The new fragrance is a labor of love for the rapper who reportedly rejected 3,200 name suggestions for the production. According to The Cut when Jay Z finally stumbled on the products final name he proclaimed “This is the s**t; it’s gold.”
In a press release the 43-year-old rapper describes his eau de toilette as “a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry.” There’s also a “refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper gives a tailored, modern signature” and “a rich note crafted with golden amber, patchouli, teak and bourbon vanilla give a final shot of gilded sensuality.”
Ilias Ermenidis, producer of the new men’s cologne said of the new product: “I was impressed with Jay Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success. He has a natural cool that people want a piece of. In developing ‘Gold Jay Z,’ I wanted to capture both the vibrant ambitious part of Jay Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z.”
Gold Jay Z debuts at department stores through the United States on November 29. Depending on the bottle size you can expect to pay between $39 and $79. If that dates sounds familiar that’s because it’s just in time for Black Friday!
Everything it turning up Gold in the world of Jay Z and that doesn’t look to stop with his new men’s fragrance.
Do you plan on running out to purchase a bottle of “Gold Jay Z” when it debuts at the end of this month?