Before you watch the new trailer for Anchorman 2 you may want to secure yourself a bowl of Ben & Jerry’s new ice cream flavor Scotchy Scotch Scotch.
The ice cream company released its Ron Burgundy inspired ice cream today in honor of the upcoming movie.
And Ben & Jerry’s did a pretty good job with their announcement. The company took on the persona of Ron Bergundy to tell fans that the ice cream was discovered in 1904 by German explorers.
The company writes: “We don’t know how to put this but this flavor is kind of a big deal. Discovered by the Germans in 1904, they named it “Scotchy Scotch Scotch.” Scholars maintain that the translation was lost hundreds of years ago. Stay Classy, From all of us at Ben & Jerry’s.”
Burgundy said that he was honored by the ice cream flavor and that he hopes Ben & Jerry’s takes some of his other ideas under consideration.
Ron Burgundy says in a press release: “Scotchy, Scotch, Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions… Malt liquor marshmallow, well liquor bourbon peanut butter, and cheap white wine sherbet.”
Scotchy Scotch Scotch doesn’t contain any actual liquor but it does contain butterscotch ice cream and butterscotch swirls. The new Anchorman 2 ice cream will only be available for a limited time.
LeeAnne Stables, President of Consumer Products at Paramount Pictures, told E! Online: “Having Ben & Jerry’s celebrate the return of Ron Burgundy to the big screen with the introduction of this special ice cream is an exciting and delicious way to build anticipation for the film. We especially enjoyed the sampling process over the last several months to find the perfect Scotchy scotch flavor.”
This isn’t the first time that Ben & Jerry’s has made an ice cream for a movie or TV show. Stephen Colbert has an AmeriCone ice cream and Tina Fey has a Liz Lemon Greek Frozen Yogurt.
You can watch the new trailer for Anchorman 2 here.