Before you watch the new trailer for Anchorman 2 you may want to secure yourself a bowl of Ben & Jerry’s new ice cream flavor Scotchy Scotch Scotch.
The ice cream company released its Ron Burgundy inspired ice cream today in honor of the upcoming movie.
And Ben & Jerry’s did a pretty good job with their announcement. The company took on the persona of Ron Bergundy to tell fans that the ice cream was discovered in 1904 by German explorers.
The company writes: “We don’t know how to put this but this flavor is kind of a big deal. Discovered by the Germans in 1904, they named it “Scotchy Scotch Scotch.” Scholars maintain that the translation was lost hundreds of years ago. Stay Classy, From all of us at Ben & Jerry’s.”
Burgundy said that he was honored by the ice cream flavor and that he hopes Ben & Jerry’s takes some of his other ideas under consideration.